SEO (Search Engine Optimization) is an essential factor for driving qualified leads and traffic to your website. Most common SEO practices in 2019 include:
- AI-powered SEO tools: market muse, market brew, and hub spot
- Voice search: page speed, HTTPS, linguistic simplicity
- Off-page SEO factors: authority, relevance, popularity, trustworthiness
- On page SEO ranking factors: technical SEO, the image at the text, URL, internal links, meta description
Following are the most effective SEO techniques and strategies which are tested and working great right now and will work even better in future:
Improve engagement to increase ranking: engagement is vital because it has the ability to hold the attention of a user. In terms of SEO, engagement is a measure of the total time spent on a web page. Ranking factors are page views, bounce rate, time on site, global rank, direct visits, total visits, and search visits.
Make your existing pages longer: a study concluded that longer the content, higher the likelihood of its ranking at the top of the search engine. Long content provides more information than short pages which provide just brief.
Focus on YouTube SEO: you may have seen the YouTube videos in top 10 of Google search not another type of videos. YouTube is the second most popular search engine with more than 3 billion searches per month. Focusing on YouTube SEO can significantly help push your website to the first page of Google and provide traffic from YouTube too.
Improve the speed of your website: earlier Google had announced the speed of website as a ranking factor and Google has continuously emphasized the significance of the speed of the site. So it is important to work on your website's speed not only to enhance Google ranking but also to increase conversations.
Target topics more than keywords: don't expect your site to get higher ranking on Google by simply building keyword focused content. Keywords are important but you must be more focused on what your audiences are looking for.
Now let's come to the dos and don’t of SEO practices in 2019 and beyond:
DO'S:
- Do focus on long-form content with long tail keywords: it has been seen that long tail keywords cover nearly 70% queries that users put into Google. Long tail keywords bring more traffic to your site in comparison to short simple keywords. Long form content is also beneficial as it is more informative and creative. Adding infographics, images, and videos to your content can bring more traffic to your site.
- Guest posting: guest posting and blogging have the most common trait - Content Writing. Guest posting helps you get quality traffic to your site, improve your writing skills, establish your authority on the subject, offers link building opportunities, gives social networking benefits and generates awareness of your business and website.
- Blogging: you may have told about blogging by some SEO agency or other SEO service providers. Blogging is a must for your website if you see from SEO perspective. Blogging is undoubtedly a powerful tool which can cover most of your business requirements.
- More social media presence: don't hesitate to invest in social media presence. It is the best way to advance your site. Almost everyone uses social media platforms. If people find your content useful and readable, they spend more time on your website and can bring more traffic to your website by sharing with their friends and family.
- Mobile optimization: every single person is using a mobile nowadays and mobile is an excellent option to spend time on the internet. So people like and prefer mobile-friendly sites. If you don't want to be ignored by Google you should do mobile optimization of your website. Try to make it easy to navigate by users and don't overwhelm your site with ads.
- Image size optimization: use small-sized and high-quality images in your website. Always remember that images can slow down your website. If the user experiences slow downloading of images on your website, they definitely leave the site. The speed of the page-load is the most important ranking factor on Google.
- Create static URLs: the overall quality of a website depends on the URLs. Static URLs offer high keyword prominence, high click-through rates in emails, web pages, and SERPs, can be adjusted to a particular anchor text and major search engines easily handle static URLs than the dynamic URLs.
DON’T:
- Do not use similar titles for multiple contents: putting the same titles throughout the content on your website is not a good strategy at all. When you use the same titles on various pages of your site, it makes the search engines tough to recognize the diversity of content on your site.
- Don't use keyword stuffing: keyword stuffing refers to when a website contains a list of keywords which are not relevant to the web content. Keyword stuffing can make your SERP ranking lower and your content irrelevant.
- Don't overuse external linking: using external linking too often can be disliked by Google. When Google sees lots of external links on your site it can consider these links as spam. Overuse of external linking can affect your site negatively.
- Don't focus on backlinks only: many people think that backlinking is the main strategy of SEO practices. Yes, of course, it is important to create links to relative websites but doesn't do this blindly. Always prefer quality over quantity. Do not get so many links at the same time.
- Don't copy the content: copying content from the external website can cause trouble for you. It creates search spiders that make it tougher to recognize the syndicated content. It makes your website lose the ranking on Google.
Conclusion:
There are various SEO agencies available in the market providing amazing SEO services to their clients. You can consider them to increase the SEO and ranking of your website if you are a newcomer. Otherwise, you can consider the dos and don’t I have mentioned above. These pointers provide a significant understanding of SEO practices employed by people around the world.
